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(Tumon, Guam) - The Guam Visitors Bureau (GVB) has announced that it will continue to actively pursue new markets for tourism into Guam as its main source market countries, Japan and Korea, continue to recover. One of its target markets is Malaysia, which has a population of over 34 million and is listed in the Guam-CNMI Visa Waiver Program (VWP), allowing for visa-free entry into Guam.
As a direct result of its ongoing efforts to promote Guam in Malaysia and its strong partnership with Philippine Airlines (PAL), GVB has completed a successful familiarization (FAM) tour for a delegation of Malaysian travel and tour agents. The visit aimed to showcase Guam’s diverse offerings and strengthen its appeal as a convenient and accessible premier vacation destination.
From June 25 to June 28, a total of 24 travel agents, 14 media representatives, and three representatives from Philippine Airlines (PAL) Headquarters were on island for the FAM tour and a subsequent trade event.
The comprehensive FAM tour provided agents with an immersive experience of Guam's unique attractions, encompassing various island tour sites, thrilling adventures, and rich cultural activities. The goal was to equip the agents with firsthand knowledge and insights into what Guam has to offer, enabling them to effectively promote the island to Malaysian residents seeking diverse and exciting vacation destinations.
"The success of this FAM tour marks a significant step forward in GVB’s strategy to expand its reach in new markets and reinforce Guam’s position as a top-tier destination for international travelers," said GVB President & CEO Régine Biscoe Lee. "We fully intend to work closely with our airline partners and promote visa-free travel to Guam in more exempt countries."
The Malaysia FAM Tour is the second tour hosted by GVB after the pandemic. More promotions can be expected to further develop the Malaysian market and discussions for direct flights to Guam are underway.
The GVB extends its sincere gratitude to all the partners who contributed to the success of this FAM tour through their complimentary stays and tours:
Hilton Guam Resort & Spa
The Guam Museum
Valley of the Latte
Fish Eye Marine Park
A Business-to-Business (B2B) event was held on Friday, June 27th, at the Guam Museum, providing a valuable platform for local industry partners to connect with the Malaysian delegation. The GVB acknowledges the participation of the following Guam industry partners in the B2B event:
Micronesia Mall
DonDon Donki, The Village of Donki
Lotte Duty Free Guam, LLC
Sentry Hospitality (Wyndham Garden Guam / Guam Plaza Hotel)
Hilton Guam Resort & Spa
Days Inn
Hotel Nikko Guam
LeoPalace Resort Guam
The Tsubaki Tower
Stroll Guam
Fish Eye Marine Park
Baldyga Group
Docomo Pacific
The Manor
Special thanks are also extended to the following partners for their invaluable support:
Nautech, Department of Chamorro Affairs, and I Sengsong Chamorro (Chamorro Village), The Muslim Association of Guam, and Guam's Halal-friendly restaurants: Habibi's Mediterranean, Island Falafel, Pomika Sales, Panda Express, Benkay Japanese Restaurant at Hotel Nikko
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