News Releases

GVB seeks feedback on Tourism 2020 strategic plan

November 14, 2019

(Tumon, Guam ) The Guam Visitors Bureau (GVB) is kindly seeking feedback on the Tourism 2020 plan as it looks to develop the next strategic vision for the island’s tourism industry.

The Tourism 2020 strategic plan was launched in February 2014 with the vision of transforming Guam into a world class, first tier resort destination of choice, offering a U.S. Island paradise with stunning ocean vistas for two million business and leisure visitors with accommodations and activities from value to luxury set in a safe, clean, family friendly environment amidst a unique 4,000 year old culture. The plan had eight core objectives to guide Guam’s tourism industry into the year 2020.

“As 2020 approaches, the bureau has started development on the next strategic plan and we would like to gain valuable insights from our local businesses, industry professionals, and island community in evaluating our existing Tourism 2020 plan that we launched back in 2014,” said GVB Chairman P. Sonny Ada. 

GVB President and CEO Pilar Laguaña added, “We kindly ask for your honest opinions and ratings to help us in our efforts in creating a new strategic plan to continue making Guam a better place to live, work and visit!”  

The Tourism 2020 survey was produced by the GVB Research Department and takes approximately 15 minutes to complete.

As a reference, here is the link to the Tourism 2020 Plan:

Those interested in taking the survey can go to

Mobile users can also take the survey by using the QR code above.

Any questions, comments, or concerns on the survey can be addressed to Director of Tourism Research Nico Fujikawa at [email protected]

Media Contact: JOSH TYQUIENGCO - Public Information Officer