About the Tourism Works Program
The Tourism Works program is vital to the Guam Visitors Bureau's local community branding program. The objective of the program is to inform, build, and involve our diverse local community about how tourism works for us all and how we have a responsibility to contribute to making Guam a better place to live, work, and visit.
The Tourism Works campaign continues to play a key role in educating our local community on the importance of tourism and how it affects their everyday lives. Formalized in 2017, the Guam Visitors Bureau continued the extensive marketing campaign ranging from a weekly newspaper column, weekly tourism profile television feature, television and radio commercials and further expanding the community outreach program “tourism talk tour” in classrooms and among youth organization events.
Tourism Works Weekly Column
The Tourism Works Weekly Column is a column in partnership with the Pacific Daily News. Guam Visitors Bureau President and CEO, Pilar Laugaña, speaks on various topics relating to Guam's tourism industry. The column is posted every Tuesday in the Pacific Daily News and is shared throughout GVB social media channels.Click here for the latest Tourism Works Weekly Column!
Tourism Works Weekly Profile Feature
The Tourism Works Weekly Profile is a television feature which airs every week. In partnership with KUAM News, a local business owner, organization, or person who has benefited from work/projects in the tourism and hospitality industry shares their experience in their own words. These profile features give the opportunity to our island community to learn about each feature's important role in the tourism industry. Features are broadcasted throughout KUAM News and GVB media channels.
Want to Schedule a Tourism Talk Tour?
The Tourism Works Talk Tour presentations are hosted by a representative(s) from the Guam Visitors Bureau (GVB) and/or frontline workers in the industry. Participants will get first-hand knowledge from both GVB representatives and frontline workings about their important roles in the tourism industry. Participants will also learn how tourism directly and indirectly benefits the island and our local community in ways that they may not be aware of; such as learning about agencies, cultural groups, and organizations supported by tourism.
- Brief history of tourism
How Tourism Works for Guam
• Cultural Events / Programs, organization support, etc
• Improvement Projects
- What is my role in Tourism?
- How to learn more
It's easy and free to sign up! A Tourism Works program representative will contact you with details on participating in our talk tour.
Tourism Works Talk Tour Sign Up Contact: [email protected]