A major component to understanding our changing visitor markets is the performance of our Visitor Exit Surveys since its inception in 1990.
Guam Tourism Satellite Account
The Guam Tourism Satellite Account (TSA) was first established in 2007 to provide a report that closely monitors and tracks the overall impact our visitors have on the island.
The Survey of Tourism Attitudes of Residents (STAR) report is designed to ascertain how the people of Guam feel about the tourism industry and GVB.
Consumer Insight Surveys
To provide further insights on potential visitors, the Consumer Insight Surveys are in-country data collection mechanisms administered by the GVB Research division.